Favourbrook is proud to open their new flagship store at 16 & 17 Pall Mall, welcoming clients to a new space that will bring together the Menswear, Waistcoats and Accessories into 17 Pall Mall and the Womenswear next door at 16 Pall Mall. Prominently located on the north side of Pall Mall, between St James and Waterloo Place, Favourbrook’s new home is firmly entrenched in the heart of the capital.
The new store will house many different types of velvet jackets, over 800 waistcoats and 1000 bow ties to name but a few of the many things it will specialise in; for the customer who wants something a little eccentric, yet traditional and beautiful at the same time.
Located in an Edward Lutyens built building, the shop will feel like stepping into the modern country home that you have always dreamed off, Hartford House meets the Victoria and Albert Museum; parquet floors with a marble service area, bronze and wood fixtures. It feels big, open and spacious, somewhere you would want to spend time, be intrigued and be properly looked after.
The lower ground floor will house a vast range of fabrics in a dedicated fabric room of over 1000 square foot. The Collection has been built up over the years, sumptuous brocades from Suffolk, beautiful jacquard silks from Como, and not forgetting suiting from different mills in the North of England. There is a vast amount of cloth to choose from.
With the emphasis firmly on shop keeping and customer experience, the new store aims to provide a glimpse into another World of dressing up and having fun whilst giving the customer the choice between a £50 bow tie and a £1200 evening jacket.