2024 Collection

Royal Ascot Collection

Favourbrook is delighted to be once again the Official Menswear Licensee of Royal Ascot and as such have created a special and unique collection, featuring a number of new morning coat styles, including a navy three-piece ‘Furlong’ morning suit in superfine merino cloth as its centrepiece.

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Official Menswear Licensee

Due to an update in the Official Royal Enclosure Dress Code, Favourbrook marked a first for the prestigious event by creating the navy ‘Furlong’ morning suit, the first such navy morning suit permitted in the Royal Enclosure in the event’s history. The navy morning suit returns this year, alongside the more traditional black and charcoal morning coats to complement an array of formal trouser styles, together with new waistcoats, ties and pocket squares for the discerning racegoer.

The tradition of formalwear at Royal Ascot can be traced back to the influence of the notorious 19th-century dandy and confidante of the Prince Regent (the future King George IV), one Beau Brummell, whose statue stands a short walk from Favourbrook’s flagship store on London’s Pall Mall. Brummell famously decreed that ‘men of elegance’ should attend the race meet wearing ‘waisted black coats and white cravats with pantaloons,’ although Brummell’s own personal predilection was for a blue coat.

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Book a fitting in-store

We're always looking for ways to improve our shopping experience at Favourbrook, which is why we created our Personal Shopping service. This allows you to fully benefit from the attention and expertise of our highly experienced staff, whether in person or virtually. Whether you’re a gentleman looking to purchase your first morning suit, or a lady in search of that perfect luxury dress, our staff can help you all the way.

To book a personal shopping appointment email sales@favourbrook.com, call +44 (0)20 7493 5060 for Menswear, or +44 (0)20 7491 2331 for Womenswear.

Starter's Orders! Get Ready for Royal Ascot 2024

There is little room for subjective interpretation when it comes to the dress code for the Royal Enclosure at Royal Ascot, but that's not to say you can't get it wrong. Here's how to stay comfortably within the guidelines while still standing out from the crowd.

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Royal Ascot Waistcoats

Heading to Royal Ascot or are a member of the Royal Enclosure? At Favourbrook, we have curated the perfect waistcoats to look your very best at the world's most prestigious race meet. From elegant single breasted styles to sophisticated double-breasted waistcoats, ensure you look resplendent in your morning dress.

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What Makes A Favourbrook Waistcoat So Special?

Here at Favourbrook, we are renowned for our sartorial expertise across all genres of formal menswear, but it is perhaps our waistcoats that take top billing. We've been producing some of the finest waistcoats in the world for nearly three decades and are very proud of the craftsmanship that goes into each and every one.

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