Royal Ascot 2026 arrived in a blaze of sunshine and ceremony, reminding us all that few events do occasion dressing and sporting drama quite like this. For five days, Berkshire played host to a heady mix of thundering hooves, clinking glasses, and tailoring so considered it could almost distract from the racing. Almost.
On the track, the week delivered exactly what was promised. The Gold Cup, Ascot’s great test of stamina, saw Scandinavia dig deep and then some, producing a performance that felt as relentless as it was rousing. Earlier, 50/1 shock Ten Bob Tony wasted little time setting the standard in the Queen Anne Stakes, surging ahead late on to absolutely stun the crowds, and send into ecstasy those few who actually put ten bob on him.
Of course, Royal Ascot has never been just about the racing. If anything, it’s a masterclass in how to dress for it. Morning dress may come with rules, but this year there was a sense that racegoers were really leaning into individualism. Waistcoats carried colour, texture, and just a hint of mischief; silk ties added flourish; and everywhere you looked there was evidence that personal style was very much alive and well within the guidelines.
Favourbrook, as the Official Menswear Licensee for Royal Ascot, sat comfortably at the centre of it all. Our knack for balancing tradition with personality was on full display - morning coats cut just so, waistcoats that held their own in a crowd, and details that rewarded a second glance. This was elegance with intent, but never without a sense of enjoyment.
The images here capture those moments that really underline the joy of dressing for Royal Ascot. Proof, if ever it were needed, that while the racing may set the pace, it’s the style that lingers just a little longer.
